Partnering with Ethos Farm

Thomas Pocklington Trust logo. White writing on dark blue background in Partnership with Ethos Farm logo. Image shows a pink triangle with the letter 'e' inside of it in white. Below the triangle are the words 'Ethos farm' written in pink.

In March 2023, Bedfordshire Sight Loss Council (SLC) joined forces with employee and customer experience specialists, Ethos Farm, to deliver two vision awareness sessions for frontline teams. Ethos Farm’s Customer Care Ambassadors are responsible for providing customer service at the Luton DART, for guests on their way to and from London Luton Airport.  The aim was to learn how teams can further support blind and partially sighted (BPS) travellers and is part of the continuing work with Luton Rising on the accessibility of the newly launched shuttle service.

Photo shows Bedfordshire SLC members delivering a vision awareness session to Ethos Farm employees. There are 4 woman in camera shot. One is holding a white cane and showing another how to be a sighted guide. The other two are standing in front watching and listening.

The vision awareness sessions are designed to be interactive and were really well received – teams were very positive and enjoyed participating in a ‘Facts and Stats’ quiz to test out their knowledge The group also worked on a ‘Barriers and Challenges’ problem-solving scenario, which encourages everyone to work together as a team, and brings reality to life.

Stefan Crocker, Bedfordshire SLC member, said:

“It was fantastic to meet and deliver this vision awareness session to such enthusiastic participants from Ethos Farm.  It was a great success and integral to advancing independent travel for those living with sight loss.”

Samantha Leftwich, Engagement Manager for the Southeast, said:

“We were delighted to deliver two vision awareness sessions to Ethos Farm frontline teams.  Everyone was really engaged and asked lots of questions, sharing their thoughts on how they can make the customer experience better and equitable for everyone.”

Samantha Leftwich, Engagement Manager for the East, is stood in the centre of a room giving a talk to Ethos Farm employees.

Ethos Farm, award-winning customer and employee experience specialists, deliver consultancy, learning and development and people solutions for leading brands globally.  The collaboration with Lindsey and the team has resulted in a pro-bono agreement, providing training and consultancy support for both Thomas Pocklington Trust staff and blind and partially sighted customers.  As part of this agreement a session will be delivered on our Skill Share programme for interns on the Get Set Progress internship.

Jen Sweeney, Corporate Engagement Manager at TPT said:

“We’re very excited to be working in partnership with Ethos Farm and look forward to developing the relationship with them over the next year and beyond.”

Lindsey Marriott, Head of Operational Training, Learning & Development at Ethos Farm said:

“We are delighted to grow our partnership with the Thomas Pocklington Trust; thank you for delivering such interactive and enjoyable vision awareness sessions. We’re passionate about being able to support and provide our teams with further learning and training opportunities, and knowing that through this, we can make such a difference to the customer experience for blind and partially sighted passengers.”

Lindsey was so delighted with the sessions that she is now integrating them into the induction process for new employees.  Sessions will be delivered by volunteers from Bedfordshire and London Sight Loss Councils.

Contact for more information or visitEthos Farm for more information.

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